We are all born naked and the rest is drag. Self expression unites us all. Makeup is an art form and a major way we try to communicate our true selves to others.
Drag just happens to be the most extreme example of this and it’s unique and impressive magic should be celebrated to the fullest!
This campaign does just that.
We photographed elements including pigments, powders, glitter, paint, jewels, confetti, feathers and more… to help bring this campaign to life and illustrate the magical materials at help make drag so powerful and magical.
Creative: VH1 Creative Team
Director: Georgie Greville
Photographer: Jamie Carey (Queens) & Albert Sanchez (RuPaul)
Art Direction: Ryan Bernis
Stylist: Zoe Hennessey