The Freevee Sponsored Welcome Screen is an ad product that provides a full screen 7-second branded experience when customers launch the Freevee app on Fire TV.
It replaces the standard loading screen, the goal of this ad product is to build a creative and delightful experience as the user waits for the app to load while providing our advertisers an opportunity to feature their brand in this high visibility placement.
This partnership with LEGO provided the brand an opportunity to advertise with Freevee in a unique, bespoke way, with elements of both brands at play, coming together in this symbiotic, cohesive execution.